01
Diagnostic Conversation
When the real question is still unclear and needs to be named before anything else.
Founder-led independent advisoryMobility · ITS · Operations · Governance
Clearer decisions.
Programmes that hold together.
Operations that deliver.
MagicPill Mobility is a founder-led independent advisory practice for mobility, ITS, road operations, concession governance and transport transformation.
Client situations we help clarify
When the decision is important, demanding or already under pressure.
MagicPill is usually brought in when the issue is not yet fully framed, but the consequences of getting it wrong are already real.
Situation 01
You have data, platforms and suppliers, but no shared operational picture.
Situation 02
Technology is ageing faster than the organisation's ability to modernise it.
Situation 03
Responsibilities are split across institutions, contracts and delivery partners.
Situation 04
A programme, procurement or operating model needs clearer direction before committing to the solution.
Where MagicPill creates value
Aligning strategy, operations, technology and governance before decisions are taken.
MagicPill creates most value where strategy, operations, technology and governance need to be aligned before decisions are taken.
- Area01
ITS and digital mobility strategies
Coherence across fragmented deployments, digital initiatives and policy objectives.
MagicPill helps authorities and operators make sense of existing projects, policy goals and investment choices, then shape them into a clear roadmap with priorities, sequencing and governance.
- Area02
Road operations and control centre transformation
Control centres as decision systems, not rooms with screens.
MagicPill supports the transition from monitoring rooms to active operational platforms, aligning procedures, field teams, supplier interfaces and performance evidence around better network decisions.
- Area03
Concession governance and infrastructure modernisation
Accountability and investment clarity across public–private arrangements.
MagicPill helps clarify how public, private and technical accountabilities meet across concessions, so modernisation decisions are based on ownership, evidence and operational value.
- Area04
Data, interoperability and decision support
A shared operational and policy picture from fragmented data.
MagicPill helps organise data, platforms and standards so that governance, integration and daily decisions can rely on the same trusted information.
- Area05
Access, urban mobility and policy-to-delivery programmes
Policy ambition translated into implementable programmes.
MagicPill helps translate access rules, urban mobility goals and public commitments into implementable programmes, with the governance, sequencing and operating models needed to make them work.
How clients usually start
A first step does not need a fully defined mandate.
Most engagements begin with a Diagnostic Conversation — a short, confidential exchange to clarify the situation and identify the most appropriate starting point. From there, a suitable entry form may follow.
02
Independent Review
Senior independent scrutiny of a decision, programme, investment or operating model before commitment.
03
Roadmap Sprint
When ambition exists but the route to sequencing, governance and delivery is not yet clear.
04
Executive Workshop
When several actors need to align around one shared problem, decision or operating model.
Founder-led
MagicPill is a founder-led advisory practice. Clients work directly with Pedro Barradas to clarify diagnosis, set direction and shape independent advice.
The name reflects a simple discipline: understand first, prescribe carefully, and recommend only what the situation requires.
When additional depth or scale is needed, trusted partners are selected around the problem.
- European transport policy
- ITS and road operations
- Concession governance
- Trusted senior partner network when needed
Former DG MOVE Policy Officer · Former President of ITS Portugal, where he led the association’s role as national host partner for the 2023 ITS European Congress in Lisbon · Senior experience across mobility policy, ITS strategy, industry leadership and private-sector delivery.
Start a diagnostic conversation
Before choosing the solution, clarify the problem.
Bring one situation — a decision, a programme, a procurement, an operating model or an institutional tension. The first conversation clarifies the nature of the problem and the response it calls for.
